Creating the full package for Red Sea Holidays…
Red Sea Holidays is an award winning independent tour operator to Egypt and North Africa and has grown to be the UK’s largest Egyptian specialist.
Red Sea Holidays approached Whitehot to create a complete rebrand including a new logo design. We knew that the new look and feel had to encompass that “Feel good” holiday feeling coupled with creating a perception of freedom and warmth with a visual strength that would work across all media.
We first spoke to Whitehot more than 8 years ago when we called them in to develop a dynamic new identity for our brand. We were really happy with what they created, and it’s no exaggeration to say that it has lifted our presence in the market and has been part of our success ever since. Whitehot have continued to evolve our visual identity over time, staying true to the brand but keeping our look fresh and current across digital and offline channels. We have an excellent working relationship, and in many ways Lisa and her team are an extension of our own business, working together with us on projects small and large, and keeping us on track when we’re up against deadlines. I would recommend Whitehot any day.
Grahame Gorie - Head of Marketing, Red Sea Holidays
What we delivered
Our team went on to create a full branding package including:
- Logo design
- Brochure design and production
- Direct marketing pieces
- Resort signage and messaging
- Print and online advertising
- Vehicle livery and uniform designs
- Comprehensive brand guideline document